If relaxers do come back in vogue, it wont be for the same reasons : it wont be to normalise your hair style or to find work or because kinky hair is considered ugly. Beauty salons, nail salons and barber shops were the top three retail categories with the highest growth. There is a lack of clean products in the natural hair care market than in any other hair market. Natural hair care made up 8.74 billion of the global hair care market in 2019. This is potentially the new frontier in black hair care, as filling this market void can make for a very lucrative endeavor. The NHAs business model is very attractive though because organisers understand the appeal of giving away hair care kit boxes, having POS advertising and promotions, merchandising, and a live concert, overall creating a fun environment that engages young people throughout the event. In 2018, black consumers spent $473M on hair products, which is 11.3% of sales for the $4.2B hair care industry. First-quarter sales have been weak, and there have been widespread store closures. Now, the agencies that set standards for the profession in Britain are signaling change, even if it is too soon to know how big the shift will be or how quickly it will come. Black American women who prefer natural hair products are the typical hair care market consumers. 6 Beauty Industry Trends for 2023-2026 - Exploding Topics From a B2B trade show, it opened up to the public and became an event for consumers. Salon capacity fell to 70% of its pre-pandemic level due to social distancing and enforced closures. (IBIS World) #2. And of course, much more. Every year the National Hair & Beauty Federation (NHBF) releases statistics giving an overview of the hairdressing, barbering and beauty businesses. 18. What I mean is that cream relaxers that currently exist as a white lotion that reeks of sulfate wont exist anymore. How To Naturally Grow Thicker Hair 60 Beauty Experts Share Their Tips, 95+ Natural Hair Statistics & Facts in 2023, 75+ Curly Hair Statistics & Facts in 2023. 83% of people working in hairdressing and barbering are female (2019). Cantu understands that their consumers are not necessarily in the mood for parties, rather they focus on families putting education in their core message. It is an unremarkable scene, except that the junior hairdresser is white. Styling products for natural hair went over 1.4B in the year 2020. 20 Hair Extension Industry Statistics and Trends The smaller brands that took over are more nimble and agile and can thus respond to consumer demand for natural and clean ingredients and market changes quicker, which give them a leg up against bigger brands that used to lead the black beauty industry. The last bastion of racial segregation lies in beauty products and hair salons. SOURCES: Grand View Research, afrolovely, ESSENCE, statistica, Treasured Locks, CNBC, MarketResearch.Biz, AskWonder, perception.org. Hair and Beauty Industry Statistics for the UK & Worldwide | Gee Hair Natural Hair Discrimination FAQ - NAACP Legal Defense And Educational Fund Each year black women spend billions of dollars on beauty and personal care products. . In the US, the personal care industry, including hair care products, generates $98B in annual sales. The global hair extension industry is expected to reach a market value of $10 billion by 2023. Highlights. For him its almost heretical to do that and I think this way of thinking has seeped into the newer generations. In 2020, the global market for web-to-print was estimated at $983.4 million. Other salons sometimes turn away Black customers, saying that their stylists are not trained to help them. This was followed by hair colour appointments, with demand peaking for a full head of highlights or a balayage. 27% of black consumers say they like to try out different hairstyles. It pays your legal costs and any compensation due too. 51% of black consumers use hair styling products, while only 34% of non-black consumers use styling products. The Great Britain toiletries and cosmetic industry sales stood at 8.7 billion in 2020, this is 580 million less than 2019. You know how to style it, Ms. Tomlinson said. Were answering these questions and more in this guide. They didnt understand that there wasnt a strong network of Afro hair stylists across France. Hair Care Market Size, Trends, Analysis | Industry Growth [2028] In 2021, the weave industry was worth $6.6B, up from $5.8B in 2020. Then they acquired Soft Sheen Carson who carried the brand Dark and Lovely in the early 2000s and Carols Daughter in 2014. The global hair wigs and extensions market is expected to surpass USD 19.12 billion by 2028, growing at a CAGR of 16.06% from 2022-2028. If you are curious about natural hair and the black hair industry statistics, we have them here for you. Beauty industry trends for 2020 report that the industry has over a million employees. The United Kingdom Hair Care Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. 37% of women have gone to the salon to have their hair permanently colored at least twice in the past year. There will be new businesses that will propose new retail experiences and e-commerce will usurp traditional distribution. 14. In Southeast London, Monique Tomlinson oversees Peckham Palms, an Afro hair and beauty hub. African-Americans possess $1.2 trillion in spending power, according to Nielsen and the Black hair care industry alone generates billions in annual sales, according to Essence . Its no wonder that France is 50 years behind counterparts in terms of Afro hair salons presence when theres limited access to entrepreneurship and lack of hair education and training here. United Kingdom Hair Care Industry Reports . Although the so-called cost-of-living-crisis could also have a part to play. L'Oral. . Brushing back the coils of her twist-out, Ms. Tomlinson said it had taken too long for broader society to recognize Afro hair as beautiful and worthy of care. Just in patches, she said, laughing. 59% of black women aged 1824 say they use deep conditioning treatments, compared to 37% of black women of all age groups. A five-year forecast of the market and noted trends. Carmen Maingot, a Black entrepreneur, is believed to have opened Britains first hair-straightening salon in Londons North Kensington district in 1955, when Black women in Europe often straightened and styled their hair to meet European beauty standards. The natural hair movement died out as black people entered corporate workspaces in the 1980s. Concretely the way it works is that brands sell their products to distributors and then the latter act as purchasing centers and choose what they want from the brands lines. How much revenue do black hair brands contribute to the overall hair care market? In 2018 and 2019, UK-based Superdrug saw an 80% increase in afro hair care product sales and became the countrys #1 afro product retailer after launching the Shades of Beauty campaign a few years earlier. I think hair relaxers will evolve and take on different forms. Other beauty treatments increasing in demand include: Dermaplaning, which has been steadily growing in popularity (up 621% in 2019 compared to 2018). They like taking risks and they encourage women to show off their style! Find interesting in-depth UK business insurance statistics and facts right here. When she suggested that trainees should learn to work on Black hair, her instructor said she could bring in only clients with normal hair to practice on. And, Did you know that the majority of US adults do not have straight hair? Its no wonder that France is 50 years behind counterparts in terms of Afro hair salons presence when theres limited access to entrepreneurship and lack of hair education and training here. For Nicola Oates, 39, a newly certified white hairdresser from Tamworth, a very different message was given during her training course last year. The weave industry will see a CAGR of nearly 15% from 2021 to 2026, growing from $6.6B to $13.3B. With multiple consulting activities for various brands to community management expertise hailing from Curvy & Fit under her belt, in addition to podcasting (Buz of Beauty coming out soon), Agns offers a full transversal analysis without mincing her words on the state of the black hair care market in 2020. 41% of black American women say that the COVID-19 pandemic has forced them to change their hair routines, leading to increases in new product category spending. In the last 12 months, 70% of black women say theyve worn their natural hair, 53% say theyve worn braids, and 41% say theyve worn locs. But what's clear is that the sector was experiencing a boom period in the years prior to the crisis. Ten years ago, there was nowhere we could go to learn to cut Black Afro hair, Mr. Swarry said, referring to the way Black British people describe their coily or kinky-textured hair. Lets circle back to the consumers. The global black hair market was worth $2.5B in 2020. Tue 25 Feb 2020 04.32 EST Last modified on Tue 25 Feb 2020 04 . Focus on hair and scalp health to appeal to the growing number of protective style wearers. Black women part of the natural hair community are more likely to show a preference for black textured hair. According to figures gathered byFuture In Beautyin 2021, 9.2% of nail technicians were entry level and 47.7% were in their early career. Hair salons in the United States generate about $44 billion in revenues each year. What do you mean by hair relaxers coming back in the market in a different way? The state of the ethnic hair care market is this. However, many big chains of hair shops that cater to us are not Black-owned. The global beauty industry (comprising skin care, color cosmetics, hair care, fragrances, and personal care) has been shocked by the COVID-19 crisis. 84% of black women say they prefer hairstyles they can do at home. 7. Inscrivez-vous la newsletter Nothing But the Wax, pour ne rater aucune histoire. My 10 year old son doesnt even know what hair relaxers are when he sees old pictures of me with relaxed hair, he doesnt understand and asks why I used to have my hair like that. Low-income black consumers also make up 39.1% of hair and beauty spending, which is higher than middle- and high-income spending in this category. Black Pound Report 2022: The hair sector - Creative HEAD Magazine And of course, much more. 59% of Black British women shop at independent retailers for hair products, compared to 18% of African American Women, 30% of Black European Women, and 37% in . These same brands cant decide to suddenly stop selling at Chteau Rouge or Chteau deau because it will be a huge loss to their distribution. Most of the natural hair care products contain . The UK organic beauty industry has recorded 10 years of sales growth, with sales in 2020 standing at 120 million. However, they will become the fasting growing region from 2019 to 2023. Sugaring (up 300% in 2018 and a further 91% in 2019). 40% of respondents said they were intending to grow their business. A 2016 Statista report estimates the size of the global hair care product market at a whopping R1.1 trillion. State Of The Black Hair Care Industry - Treasured Locks Our clients rely on our information and data to stay up-to-date on industry trends across all industries. And today, these Island-repping music stars are deeply influencing womens style. At some point, theres a limit to what shea butter can do unless we want weaves to look like those in the 80s. In 2020/21, roughly 6,600 people began an apprenticeship. Their products are very present in the provincial regions of France and they target the right consumers who buy into their offering. Few saw it coming and some beauty industry giants are still reeling from their market share loss: the boom of the natural hair movement has disrupted what was once a well-oiled machine in hair relaxing. (Research and Markets) #2. TheNHBF reportedthat 60% of people working in hairdressing and barbering in 2020 were self-employed (up from 54% in 2019). In 2021, the weave industry was worth $6.6B, up from $5.8B in 2020. 35% of black people who prefer natural hair have had their hair colored once monthly or more. Currently wholesale is also an issue because some wholesalers are scared to purchase products that are too specific and niche, so brands dedicated to people of color feel overlooked. Can Black People Have Naturally Straight Hair? Today, there are over 3000 black hair care brands that have popped up, that more or less do the same thing, so it has become an extremely competitive and fragmented marketplace. The only ethnic group that outspent black consumers on personal care products in 2020 were Latin American consumers, spending 2.6% more than the national average. As with Marjorie Joyner, Rose Meta Morgan opened her first salon, the Rose Meta House of Beauty, albeit decades later in 1945, in New York. 19. The market for men's skincare products was worth $12.34 billion in 2021 and is forecasted to grow to $18.92 billion by 2027. The global natural hair care product market was valued at USD 8.74 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 4.7% from 2020 to 2027. A few years ago, a Nielsen report in the US found that black women spend nearly nine times more than their Caucasian counterparts on hair and beauty . Is this OK with you? Key Black Hair Industry Statistics & Facts in 2023 - AfroLovely 42. Even as many stylists see the new industry standards as significant, others worry that the change could take customers from existing Black-owned salons. In Europe, the biggest market is France then its the United Kingdom. However, there is one woman who saw the tide turning, and today she finds herself at the center of a booming sector valued at around billions euros. 50% of black women believe that their natural hair and care are essential to their identities. We will use more subtil methods such as keratin, brazilian blowouts, more sophisticated flat irons. Black men contribute 21.0% of spending on toiletries, spending $62M out of a total of $308.3M. 17. Women spend more than men, though, averaging at 37.84 per month compared with mens' 28.57. You know the Afro Hair and Beauty Salon in London and the Natural Hair Academy (NHA) in Paris very well. Its a more versatile way of being thats different from the archetypical church going boujee African-American woman that Beyonc represents with her safe honey blonde hair. We get to see ourselves.. LOral s Mizani is a good example. Industry revenues are expected to recover to this pre-COVID high by 2022. In 2022, there was a spike in short hair transformations like shags and wolf cuts. Detailed research and segmentation for the main products and markets. I think today, shampoos, conditioners and detangling treatments are much better than whats on the market for white women at the same price points. I loved Mizani when it first launched, it should have emerged as a brand leader in the market, but they did not know how to properly sell it in France as they marketed it solely as a B2B product for hair stylists. Before hair relaxing brands innately trusted that consumer demand would always remain high, so they barely advertised since products sold out on their own. 28. I loved Mizani when it first launched, it should have emerged as a brand leader in the market, but they did not know how to properly sell it in France as they marketed it solely as a B2B product for hair stylists. was awarded 8,500 pounds (about $11,800) in an out-of-court settlement, petition last year that pushed for mandatory training in textured hair. As far as product offering goes, there is still a gap in the market for products that aid in the maintenance of hair locs. 12. They can help in the establishment of Afro hair salons and in return, hairdressers exclusively use or promote their lines. However, there is one woman who saw the tide turning, and today she finds herself at the center of a booming sector valued at around billions euros. LEEDS, England The purr of the gold clippers breaks the silence inside the Piranha Hair Studio as Qasim Sajjad teaches a lesson on how to cut Black hair. The Asia Pacific region, including China, has the biggest beauty industry market share, at 46%, followed by North America at 24%, and Western Europe at 18%. s offers a full transversal analysis without mincing her words on the state of the black hair care market in 2020. Black women are more likely to report spending more time on their hair than white women. There's a fairly even split between those working full- or part-time for all nail technicians. Its not as easy as just, Im going to learn Afro hair.. Its no wonder that France is 50 years behind counterparts in terms of Afro hair salons presence when theres limited access to entrepreneurship and lack of hair education and training here, The market is performing well overall because there is still a big demand, however its not doing as well as a couple years back, when there was a real frenzy from consumers who were purchasing the latest products at the height of the natural hair movement. The French African woman is very educated, cultivated and engaged. 8. Read on for some amazing stats. Keep reading to learn more about the power of black dollars. The market is projected to grow from USD 77.15 billion in 2021 to USD 112.97 billion in 2028 at a CAGR of 5.6% during the 2021-2028 period. Figure 17: UK retail value sales of the women's mass-market haircare category, by product type, 2020 and 2021; Channels to Market. She currently lives in Leeds, in northern England. Thanks for signing up to being prepared and protected. The Ultimate List of Beauty Industry Stats (2023) - Exploding Topics The industry has responded positively to the crisis, with brands switching their manufacturing to produce hand sanitizers and cleaning agents and offering free . Hair removal and facial treatments made up 18% of bookings each. Hair Color Statistics & Industry Trends. 37% will only dye their hair at home. This outcome would result in a CAGR of 9% for the industry. Nevertheless, in 2021 the United Kingdom was among the leading cosmetic consumers in Europe. There were3,517 nail salonsin the UK in 2019, an increase of 56% over five years. Sales of shampoos and conditioners are the biggest contributors. Beauty and Hair Salon Statistics That You Might Not Know - Trafft One unique global photoshoot was enough in terms of branding and no market localization was needed. They understood that there was something at stake in the natural hair movement, but they didnt know how to go about it properly as they used the same trite strategies. 3. 70+ Key Hair Weave Industry Statistics & Facts 21. SoftSheen-Carson, Africas Best, Lusters, and Dr. Miracles contributed the greatest number of top-selling ethnic hair care products in 2014. An assessment of the competitive landscape and market shares for major companies. Two years later, Winifred Atwell, a pianist from Trinidad who became the first Black recording artist to reach No. The hair and beauty industry is largely represented by small businesses: close to three-quarters of businesses employ fewer than five people, while 94% employ fewer than ten people. Welcome aboard. Sundial Brands, including the Madam CJ Walker styling and treatment line, launched the second-highest number of ethnic hair products from 2014 to 2016, with 20 total launches. All About Wavy Perm for Long Hair and 10 Styles to Try this Season, 33 Flattering Haircuts and Hairstyles for Round Faces, 13 Boho Box Braids and Twist Styles to Give You Wanderlust Vibes, 20 Side Part Hairstyles for Every Hair Length, 20 Shades of Brown Hair and How to Pick the Best for Your Skin Tone, Is Rice Water Good for Hair Growth? They didnt understand that there wasnt a strong network of Afro hair stylists across France. Industry Statistics; Campaigning for you. In the US alone, black consumers spend over $1T each year, and a significant amount of that spending goes toward hair care products. The natural hair movement began in the 1960s as a way for black people to reclaim their natural textures after decades of hair-based discrimination. At the moment, these hair relaxing brands are still finding success in Africa, but theyve definitely lost their competitive advantage in European and American markets with the boom of the natural hair movement. We should be able to have anybody in our chair, and we should know, or be willing to help them find out, not ever, ever refuse them, said Ms. Oates, who signed a petition last year that pushed for mandatory training in textured hair. In the US, black people spend 18% of their annual income on hair care and beauty products. The societal need for the shift is evident, but a new independent report published this week . Black consumers in the US spend disproportionately on styling products. 63% of people working in the hair and beauty sector are self-employed. Black women experience high levels of stigma and bias because of their natural hair among white women. 1% of Black British women buy haircare products at supermarkets, compared to 35% of African American women, 13% of Black European Women, and 30% in the rest of the world. Hair Salon Industry Statistics 2022 26. Research carried out byAmerican Express Shop Smallpredicted the hair and beauty industry would grow 16% by 2023, to hit 56,484 independent salons. The Canadian personal care and beauty industry amounts to $10.99 billion in revenue in 2022. ll have to think of new products that will fill the billion dollar void leftover from hair relaxers. The dearth of trained hairdressers is also a problem for Black people working in fashion and the media. 87% of black women say that health and safety are their most significant concerns when it comes to buying personal care products. The worldwide cosmetics market will likely reach $582.4 billion by 2027. Key Hair Weave Industry Statistics. In some cities, merely getting an appointment can take weeks . Personal soap & bath products are another category where black people spend disproportionately to their US population, spending $573.6M. 29. From a B2B trade show, it opened up to the public and became an event for consumers. It's hard to fathom why so many huge companies . 16. Company number 30905R, VAT registration 335 1141 96. In 2021, the revenue per person for personal care totalled $252.55. 6. Here's some PR risk management tips to help keep you on the right side of your clients. Studies show that, among black consumers, financial status makes no difference in hair care product purchases. As lockdown lifted at the end of March 2021, the most in-demand service from hair and beauty professionals was, unsurprisingly, a haircut, which made up47% of all personal care bookings. LOral s Mizani is a good example. Hair discrimination is rooted in systemic racism, and its purpose is to preserve white spaces. Laimar Swarry, whose father owns Piranha Hair Studio in Leeds, England, having his hair styled by Qasim Sajjad at the studio. What's the state of the black hair care market in 2020? We use cookies to guarantee you the best experience on our site. Each brand has its own way of selling their products successfully! Styling products are only 16% of the total hair care market, but black people spend 35% of their hair care budgets on styling products. 2. 27. The hair weave industry is a multi-billion pound market that is forecast to grow significantly. However, American hairdressers knew how to use and promote the line. We promise not to swamp you, and you can unsubscribe easily. . 43% of black women say they use 5+ hair products. Hey! White women in the natural hair community are 3 times more likely to be neutral than white women towards black hair.
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