This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. Brian Hyer: We had all kinds of questions. Coordinate information being distributed to ensure consistency with other agencies messages. They knew that they werent being led down another road, that they were hearing things unfiltered. Managing Public Information for All Hazards Incidents The test questions are scrambled to protect the integrity of the exam. How or what can your community learn from these events? Campaigns that combine a mix of media are more likely to be effective in influencing people. The heat on the desert floor isnt just a nuisance, its expensive & lethal. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. Final Exam for: IS-29.a: Public Information Officer. Include email addresses and Internet sites for the media contact. Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. University of California, Merced hiring Public Information Officer Check off the things you would plan to include in your Go Kit and add other items as you see fit. Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. A campaign on hurricane awareness wont get much play in December. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. You have many resources available to ensure that the information reported about an event and your organization is true and accurate. FEMA does not endorse any non-government Web sites, companies or applications. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Describe evolving media tools, including social media, for communication. What do they already know about the topic? Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. Campaign topics can range from recruiting volunteers to fire safety. Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. Disclosing information to the public in ways that are easy to find and use. Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. !]U9[MZ\waQ>yICK{",|.NH&ec* 'C/M;WrQJ6bs\ 886} Demonstrating an understanding of media needs and operations. NIMS Description of the PIOs Responsibilities. Prepare a Go Kit filled with your tools, contact information, and other vital documents. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. PIOs must possess good oral communication skills because they will need to present critical information and prepare other people to speak: More information on speaking and preparing speakers is presented in Lesson 3. . 140-character stand-alone micro-blog statements. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. 0 Allows access to one media representative from television, radio, print, and Internet to a restricted area. Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. Evaluate the effectiveness of your campaign. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. This training focuses on both parts of the equation. Now lets take a look at how one mayor, Mayor Kip Holden, ensures his community, the city of Baton Rouge, Louisiana, in East Baton Rouge Parish, is prepared. Serves as a press secretary for the Agency Executive or Senior Official during the incident. An important part of the PIOs relationship with the media is knowing what they want. Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. Click on a program for additional information. For example: Active voice is clear, direct, and concise. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. Your organization may have other format preferences, such as single-spaced and one-page only. In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. @8'_= J J0 Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. B. Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). The 8-Step Communication Model includes:A. Assess the current situation B. An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. if you do not have a sid, Test questions are scrambled to protect test integrity. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. Time is a crucial element in any public awareness campaign. C. is a failed theory and should not be used by modern public information officers. The AP Stylebook is used by most of the news media. Social media have changed how quickly information about a disaster is available. Increased information needs can be handled. . Generally, there is no review before modifications are accepted. Avoid acronyms. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. Public information entails the processes and systems that enable effective communications with various target audiences. Salary Statistics for Public Information Officers. A social networking site is a great tool for: Now you know about the many tools available to get your message out. Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. Having clear goals is the foundation for your campaign. Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. This fundamental principle is the basis for public information in emergency management in this country. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Blogs are Web sites that allow you to engage in a conversation with readers. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. Public information can help people make the right decision at the right time. 18. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. The role of a PIO can be executed by one person or as a team, depending on the emergency and what resources are available. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. Always connect with the Incident Commander before making any statement to the media. PDF Public Information Officer - FEMA Learn and respect your media contacts deadlines. Consider your resources and your role in ICS. Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. C. Identify all the news media covering the area. Describe how to manage the news media at the scene of an incident. . This process includes: Your goal statement expresses what you hope to achieve through your campaign. Preparing quality written products including news releases. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us %%EOF Selects the right tools for the messages. Identify how messages should be conveyed. Video sharing sites to expand or market a story, and.