Covers small group decision-making processes, problem solving, and the interpersonal dynamics of groups. sppua@northeastern.edu, School of Public Policy and Urban Affairs, College of Social Sciences and Humanities, Dukakis Center PowerPoint Template: Standard. Communication and Storytelling. MKTG4120. COMM3500. Our legacy and leadership in experiential learning and our growing global university system immerses us in the world more deeply than at other universities. Explores customer relationship management (CRM) and multivariate statistical techniques including conjoint analysis, customer satisfaction, and service quality measurement. Organized around a collection of selected readings and real-world games and discussions. Attribute(s): NUpath Formal/Quant Reasoning, COMM1131. Offers students an opportunity to be able to reflect on and assess ones own competence in communication and how ones communication affects ones quality of life and to respectfully consider the ethical complexities of quality-of-life issues in both organizational and interpersonal settings. Metaphorically and literally, the class takes the trip from Vienna (Hitlers formative years) via Munich (the site of much of Hitlers early struggle for power), to Berlin (the former Nazi capital). In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role. Explores business-to-business and business-to-customer strategies. According to the American Marketing Association, marketing is "an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders." Offers students an opportunity to study and increase their level of proficiency in group interaction and to develop skills in working with and in a variety of small groups. Rhetoric and Justice. Digital Marketing. Attribution and Dynamics in Online AdvertisingKireyev, P., Koen Pauwels, Gupta, S.International Journal of Research in Marketing2016, Community Participation and Consumer to Consumer Helping: Does Participation in Third-Party Hosted Communities Reduce the Likelihood to Help?Thompson, S. A., Kim, M., Keith M. SmithJournal of Marketing Research2016, Passing the Buck: Delegating Choices to Others to Avoid Responsibility and BlameMary Steffel, Williams, E. F., Perrmann-Graham, J.Organizational Behavior and Human Decision Processes2016, Ethically Deployed Defaults: Transparency and Consumer Protection Via Disclosure and Preference ArticulationMary L. Steffel, Williams, E. F., Pogacar, R.Journal of Marketing Research2016, Big Data and consumer behavior: imminent opportunitiesHofacker, C. F., Malthouse, E. C., Fareena SultanJournal of Consumer Marketing2016, Social Media Marketing: Principles and Strategies (2nd ed. Surveys core concepts, histories, and controversies in the design, use, and critical study of communication technologies that both shape and are shaped by social relationships and social institutions (such as work, education, religion, and the family). (4 Hours). Engaging Customers and Markets. Requires students to analyze cases and address both pragmatic and ethical factors related to these cases. COMM4602. During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. Covers customer performance measurement, modeling, and feedback systems managers can use to take smarter risks by assessing the marketing initiatives and forecasting profit potentials. Arguing Human Rights. A term project is used to enable students to apply their learning about the fundamentals of marketing. (4 Hours). Northeastern University. The concentration in marketing encourages students to examine marketing as a driver of business growth, while considering the ethical and sustainable practices that are necessary for business and societal benefit. The Northeastern University Marketing department is looking for a passionate, strategic and experienced Marketing Manager to join our growing dynamic team. (4 Hours). Investigates the role of the producer in the production of content for traditional and new media venues. Course content depends on instructor. Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. Offers students an opportunity to develop and implement a concept test. Requires students to apply their learning about the fundamentals of marketing in a term project. (3 Hours). Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. Ethical issues in persuasion are addressed throughout the course. It has a total undergraduate enrollment of 15,747 (fall 2021), its setting is urban, and the campus size is 73 acres. Marketing Research. Other topics include group dynamics, family, learning, personality, and emotions and their impact on the business world. Mobile Communication. Focuses on the Internet and the World Wide Web. Marketing < Northeastern University Marketing Overview Concentration Requirements Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. COMM4970. Emergency Information Attribute(s): NUpath Societies/Institutions, COMM1210. Interpersonal Communication. Northeastern has a comprehensive benefits package for . Integrates into this analysis how different institutions and interpersonal situations affect our understanding of gender roles. About the Opportunity. Free Speech: Law and Practice. Web Request. MKTG6200. Introduces the terms and concepts of nonlinear editing as well as the technical/creative aspects of postproduction. (4 Hours). Examines the development, procedures, economic functions, and responsibilities of advertising. Topics include how to translate product features into buyer benefits, how to handle customer objections, and how to close sales and deals. . Explores the relationships between communication, social identity, and social inclusion. Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. NSU is where success begins. (4 Hours). The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. COMM3308. (4 Hours). Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. Much of our communication is nonverbal, as it is through our body language that we initiate new relationships (both personal and professional) and communicate anger, frustration, happiness, and grief. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (MGSC 1201 with a minimum grade of D- or MGSC2301 with a minimum grade of D- or MATH2280 with a minimum grade of D- or ECON2350 with a minimum grade of D- or MATH3081 with a minimum grade of D- or POLS2400 with a minimum grade of D- or IS3500 with a minimum grade of D- or PSYC2320 with a minimum grade of D- or PHTH2210 with a minimum grade of D- ), MKTG3402. The Business of Entertainment. Full-Time. Black Twitter stands as a point of entry for this course as we address questions about culture and communication, applying what we learn to better understand the dynamics of race, media, and power in the internet age. Explore Our Degrees Gather Here. Examines the intersection of law, policy, and new (or relatively new) information and communication technologies. What do you think? Customer Performance Modeling. MKTG6318. Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. Offers hands-on instruction in analytic techniques for Facebook, Twitter, and other social media platforms, including experiments and observational analyses. Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. (4 Hours). TTY 617.373.3768 Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. (3 Hours). Critiques historical and current examples of the intersection of sport and politics and applies relevant communication theory in written reviews of these events, how those events were covered by the media, and their societal impact domestically and globally. Offers students an opportunity to uncover and develop their vocal range as narrator, announcer, character, and spokesperson with effectiveness and emotional authenticity. Explores historical, technical, and theoretical aspects of special effects. The transcendent question in communication law and ethics is whether it is right to exercise the rights granted communication professionals under the First Amendment. (4 Hours). Crisis Communication and Image Management. Investigates how companies can create customer value through artificial intelligence. (4 Hours). Free Speech in Cyberspace. Studies the conditions of successful and valid human reasoning as manifested in its products (arguments) and procedures (debates and critical discussions). 360 Huntington Ave., Boston, Massachusetts 02115 Marketing stimulates different electronic word-of-mouth content to drive online and offline performanceKoen Pauwels, Zeynep Aksehirli, Lackman, A.International Journal of Research in Marketing2016, Demonstrating the Value of MarketingHanssens, D. M., Koen PauwelsJournal of Marketing2016, The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution frameworkde Haan, E., Wiesel, T., Koen PauwelsInternational Journal of Research in Marketing2016, No Comment?! Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. (4 Hours). 2022-2023 Northeastern University Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Full-Time MBA Program Overview. (3 Hours). Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. Attribute(s): NUpath Interpreting Culture, COMM1225. Materials covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Covers core concepts and theories in mobile communication, focusing on the impact that mobile hardware and software have on society, culture, and politics. Engages the question and practice of what it means to develop and maintain a successful online community. Simultaneously, popular communication shapes peoples sense of identity, purpose, and worth. Communication and Privacy. Covers a proven selling process and presents compelling solutions to customers. Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functionsfrom branding new products to advertising services and exploring new consumer audiences. (4 Hours). Offers students an opportunity to learn how to distinguish between an incident and crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. (4 Hours). (4 Hours). Diversity & Inclusion. Communication and Gender. Carrie Reffitt Graphic Designer Division of Marketing and Communications (773) 442-4747 cd-reffitt@neiu.edu Todd Crawford Senior Photographer Division of Marketing and Communications Environmental Issues, Communication, and the Media. COMM2534. Attribute(s): NUpath Interpreting Culture, NUpath Societies/Institutions, COMM1331. Northeastern University. Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations. (1-4 Hours). As part of the course, students are expected to prepare a detailed plan of study and are introduced to the co-op program and meet their academic co-op advisor. Having conversations with others is among the things that humans do most. Seeks to further develop an understanding of the function of communication in life and how that relates to quality of life. Full-Time. Centers, Labs and Initiatives. Offers students an opportunity to learn how to determine when to use different market entry and penetration strategies and how to examine the different skills and systems required to implement marketing strategies in India and broader Asia. Consumer Behavior. Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. Offers students an opportunity to learn how to successfully target the right audience by conducting and interpreting market research; shape thoughts by getting consumers attention and making a lasting impression; influence attitudes by applying principles of persuasion and social influence; and impact consumer decisions by harnessing motivations and drivers of behavior. (4 Hours). 360 Huntington Ave. COMM1255. Voice-Over Artist. The Digital Repository Service is a secure repository system, designed to store and share scholarly, administrative, and archival materials from the Northeastern University community. Also examines contemporary issues in marketing that can affect organizational success. Content is adapted by the faculty depending on the location of the class. Emphasizes the importance of being able to negotiate cultural differences and of understanding intercultural contact in societies and institutions. Emphasizes the differences and similarities between writing content for streaming vs. broadcasting. COMM2131. The Assistant Director will develop the strategy in . 617.373.2000 Communication Studies - CPS (CMN) < Northeastern University Communication Studies - CPS (CMN) CMN 1100. have in conveying meaning and constructing and negotiating interpersonal relationships. Successful completion of this course enables one to recall, compare, and give examples of key concepts and theories in popular communication; understand how the popular shapes and is shaped by its people; understand the historical context of a popular genre; critically analyze a genre with respect to social, economic, and political values and events; and demonstrate proficiency in communicating one's analyses. | The Baccalaureate, Master's and Doctor of Nursing Practice programs at Northeastern University School of Nursing are accredited by the Commission on Collegiate Nursing Education, 655 K Street, NW, Suite 750, Washington, DC 20001, 202-887-6791 Overview Admission requirements Curriculum Scholarly project FAQs CONTACT INFORMATION Encourages students to share and translate their findings for relevant academic and professional communities. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. D'Amore-McKim's Mary Steffel on TedX: How I overcame decision paralysis Opens in Modal, Center for Health Policy & Healthcare Research, Northeastern joins forces with Suffolk Construction to build the future of data, Steffel named a Poets&Quants for Undergraduates top 50 professor, When it comes to social media, consumers trust each other, not big brands, Bart named a Poets&Quants for Undergraduates top 40 professor. Offers students an opportunity to understand and articulate individual values, assumptions, and paradigms regarding sexuality and how these fit into current research and theory (as demonstrated through in-class discussions, activities, and the opinion paper assignment). COMM2555 and GAME 2555 are cross-listed. Independent Study. (4 Hours). Focuses on developing student skill in analyzing the customer and business environment and using that analysis to build an effective marketing strategy. These include Nuremberg (the site of the Nazi Party rallies and Leni Riefenstahls infamous Triumph of the Will), Berlin (Hitlers Germania and Riefenstahls Olympia"), and Wannsee (the site of the Wannsee conference). Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior and lift company performance; and what drives marketing effectiveness and customer engagement. COMM4631. The course objective is not to seek solutions to problems of memory but to develop enabling questions that guide research. BS in Business Administration Boston, Global D'Amore-McKim's flagship undergraduate program, the BS in Business Administration can be completed in either four or five years depending on which co-op plan you choose. Examines the impact of technology on the marketing of goods and services. MKTG6226. Youth and Communication Technology. Studies the importance of customer insights to business success. (4 Hours). Also studies the impact of mass communication on the outcome of elections. Introduces the principles and skills of effective argument. Offers students an opportunity to gain an integrated understanding of their different roles as professionals, advocates, and consumers and to improve their ability to find and use expert sources of information; assess competing media claims and narratives; write persuasive essays, analyses, and commentaries; and author evidence-based research papers. Discusses market-based pricing strategies, sales efforts, distribution, and communication in the context of enhancing the firms product position in the marketplace. COMM6505. Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. Introduces students to the lens of performance studies, the world of sports, and the intersection of the two in the field of communication studies. Offers students an opportunity to understand key concepts in performance studies such as ritual, play, performativity, performing, and performance processes. Course objectives are achieved through reading professional scripts, critically viewing television content, and participating in group writing assignments and table reads. . Youth and Communication Technology. COMM3307. Offers students an opportunity to learn how to develop marketing dashboards, through which marketing productivity and profits can be assessed and evaluated. (4 Hours). COMM2510. Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign. 617.373.3386. Offers students an opportunity to master these concepts by organizing into teams and developing an original entertainment industry business product or services. Creating Business Value with Data and AI Technologies. Students work with a variety of materials, contemporary and historical, theoretical and empirical, fiction and nonfiction. Uses social and digital media to examine questions about contemporary topics and the histories that contribute to them. Business-to-business (B2B) marketing involves selling products and services to organizations (e.g., for-profit firms, government agencies, and institutions) and focuses on deeply contextual relationship development to effectively attract, develop, and retain business customers. Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. MKTG6283. Independent Study. Covers both the business and the technical aspects of being a voice talent. Topics include the process of advocacy, how to develop an argument through reasoning, the psychology of argument, and motivational techniques of argumentation. Offers students an opportunity to become effective online communicatorsusing practical exercises such as email filtering, online collaboration, and writing in a Web markup formatand to make use of critical thinking to understand and engage with issues such as online privacy, gender and racial bias, and marketplace credibility and fraud. Her prior work in diversity, equity and . COMM4901. Explores the complex interplay between law (the First Amendment) and ethics (personal and professional responsibilities). COMM3310. A marketing plan project is used to enable students to apply their understanding about the marketing process. COMM3309. Visual material floods our daily lives, whether we are actively consuming it or it is thrust upon us. Considers online community dynamics, including formation, governance, conflict, and exit. Special Topics in Marketing. Topics include choosing and researching a topic, organizing and delivering a speech, handling speech anxiety, listening critically, and adapting language to an audience. Northeastern University Senior Marketing Manager in the United States makes about $64,498 per year. Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. Exercises skills of project management, teamwork, and client relationship management. COMM2304 and WMNS2304 are cross-listed. (3 Hours). (4 Hours). (4 Hours), COMM6501. Minimum of 3-5 years of professional experience in communications, marketing, or journalism. 2022-2023 Northeastern University Exposes students to basic social science concepts and research designs and the fundamentals of conducting and analyzing research using surveys, experiments, and content analyses. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. MKTG4520. Introduces the process of planning, preparing, producing, and evaluating studio productions. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, NUpath Writing Intensive, COMM4608. Bouv Marketing and Communications Web Request. Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. Communication and Sexualities. (4 Hours). (4 Hours). COMM2912. Explores the relationships between communication, social identity, and social inclusion. 310 Renaissance Park, Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Emphasizes the production and successful interaction with electronic and traditional supportive media. Offers students an opportunity to learn about the communication studies major and to explore the different areas of emphasis offered by the department. Covers the preparation of advertising for print and broadcast media, including campaign planning, space and time buying, and scheduling. COMM3320. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. (4 Hours). Offers students an opportunity to learn about different definitions of communication, technology, and society; examine the values and assumptions of social actors who build communication technologies across various cultures and countries; and gain insights into how communication technologies are interpreted, resisted, and remade through ever-shifting institutional and interpersonal social dynamics. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products. The first half of the course explores the ethical and structural fundamentals of argumentation, including its main theorems regarding argument schemes and critical questions, argument structures and reconstruction, and fallacies and felicity conditions of valid reasoning. - Center for the Arts. Offers students the opportunity to participate in the process of conflict assessment and to explore various negotiation strategies as well as discuss the role of forgiveness in conflict situations. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. COMM2501. May be repeated without limit. Explains the process of generating feasible, interesting, and managerially relevant research ideas. Analyzes the impact of cultural, social, political, and economic factors on marketing strategies. (4 Hours), COMM6631. Marketing and Society. Assistant Director of University Recreation, Wellness and Marketing Fiona Greaves: Coordinator of University Recreation - Fitness . Advertising and Brand Promotion. Offers an opportunity to conduct introductory-level research or creative endeavors under faculty supervision. Introduction to Marketing. Examines how young people differ individually across the life span as well as collectively by class, race, ethnicity, nationality, gender, sexuality, and disability. (3 Hours). Focuses on the marketing research process and the analysis of data using software applications. Offers students the opportunity to gain hands-on experience in the communications industry. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Advertising Practices. Reviews the construction and influence of rhetoric in political campaigns, particularly contemporary presidential campaigns. Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. Exposes students to the elements and terminology of studio production using multiple cameras, live switching, audio mixing, and studio lighting. Attribute(s): NUpath Analyzing/Using Data, COMM2303. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D- or MKTG3402 with a minimum grade of D-. | Covers brand marketing and positioning, sports marketing research, event sponsorship and promotion, social media, public relations and community outreach, and controversial issues in sports. Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Other marketing-related options available to students include a minor in marketing and both concentrations and minors in brand management and marketing analytics. Research may be behavioral/experimental or quantitative/analytical in nature. Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. Discusses outing, media representations, queer identity development, and the HIV/AIDS epidemic. Theories of Conflict and Negotiation. Examples may include augmented reality, virtual reality, mixed reality, internet of things, real-time interactivity, geolocation tools, wearables, dynamic content personalization, automation, social media, chatbots, voice assistants, and artificial intelligence.