This is consistent across both Instagram Followers and YouTube Views. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. We also offer combined rates with MusicThinkTank. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. So how do they do it? For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. A paid subscription is required for full access. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. Other East Asian countries have a somewhat misleading representation within this data. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Of course, there were a handful of idol groups who had an even number of males and females buying their albums. ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. Without any further ado, please enjoy this article. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. As for gender, female respondents dominate the survey results with a total of 94.58%. Various kinds of merch can be found in the form of light sticks to an album. 7) when looking at Instagram Followers. [GIVEAWAY] Win VVVIP tickets to PIXY's 'KARMA IS A B 2023 USA TOUR!'. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. So, whats the most favorite K-pop group based on this survey? Korean Foundation for International Cultural Exchange. This is consistent across both Instagram Followers and YouTube Views. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. Among the metrics measured at Next Big Sound is engagement performance -- in other words, how many times fans are interacting with an artist's account (via Twitter mentions, Instagram likes, etc.) Many times as an adult kpop fan you'll realize that most fans are just little girls blinded by the image that idols portray. During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. (Photo by Jordan Strauss/Invision/AP). Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. This is a short 5-question survey about the demographics of members of the K- Pop fandom. 3. A Medium publication sharing concepts, ideas and codes. Finally, audiences who are 55 years old and above make up 2% of site traffic. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. Because most of kpop fans are tweens and teens. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. Chart. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. As the K-pop fandom's political organization becomes even more mainstream,. Age and Gender Demographics for 8 Groups - K-Pop Music, News, and Culture - KPOPSource.com Log in Register Search forums Artist Thread Directory Shipping Thread Shipwreckers Thread Register This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Made by: sunshinejoonie. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. There are 240 respondents in this survey with 140 of them come from the US. Culture Queen. Finally, heres come the end of this writing. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. The K-Pop wave has been well documented in the United States. Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. "Winning The Top Social Artist Award at the 2017 Billboard Music Awards made many people curious about BTS, which in turn made them want to look them up; it also opened several new doors for the group in the west," he wrote in an email. STAYC STAYC had a majority female fanbase in album sales, with 76.9% female and 23.1% male. Statista. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? Even some of the adults are just annoying because they like to argue about everything. Meanwhile, all transgender respondents with a total of 4 people come from the US. For example, high-end brands have been working with the K-pop industry in order to reach a younger audience, which is Gen Z. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. They have no real life knowledge so they just believe and go hard for anything. Here for the Music. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. In, Korean Foundation for International Cultural Exchange. Tapi data yang dirilis Twitter, menunjukkan bahwa Indonesia jadi salah satu negara yang jadi fanbase Kpop terbesar. (2020). BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. In the K-Pop industry, merch is as important as the music itself. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. Top North and South American Cities for K-Pop. Love that more females are listening to female groups. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. K-pop fan groups are large, active and growing - #KpopTwitter was included in 6.1 billion Tweets in 2019, 15 per cent higher than 2018, with Thailand, South Korea, Indonesia and the United. You need a Statista Account for unlimited access. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. That is about 15,000 more than expected for an artist with her 85 million followers. Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. BTS's Jin updates his Instagram for the first time in 2023! You can also find the Tableau Public visualization dashboard I've created to support this article. Engagement performance compares an artist's performance to other artists who have the same reach. statistic alerts) please log in with your personal account. These trends are unsurprising for several reasons. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. You need at least a Starter Account to use this feature. Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). However, Africa is completely ignored in the discussion. Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa.