Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. charles watson tropical smoothie net worth - shantisrl.com Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. And at Tropical Smoothie Cafe, we really focus on the fresh ingredients. Tell us a bit about Camp Sunshine, about the partnership there, what you want people to know about it, and ways people can help support it. New York State Disclaimer: This advertisement is not an offering. We had a high level of mutual trust and respect for each other that existed before I assumed the role of CEO. Players MAY win multiple prizes in a. Amid all the pandemic news and stories of how the foodservice business is coping with the crisis, I thought I'd attempt to redirect our attention today, even if only for a short while. Charles Watson - Restaurant Leadership Conference I worked for my father throughout my teenage years, and those years were my first taste of what the industry was all about. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. I lean into that so that our employees can feel good about what they do.. Our annual tactics are focused around delivering those results.". Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. When Charles Watson became the new Tropical Smoothie Cafe CEO in 2019, the company claimed that it could be looking at $1 billion in sales in the next five years. charles watson tropical smoothie net worth I think the world would be a little bit of a better place if we all kept that in mind. Since that time, he has led the company on its quest towards $1billion in sales by 2023. In conclusion, I believe the growth of Tropical Smoothie Cafe over the last two years demonstrates Mr. Watson's steady leadership and a clear understanding of building on the momentum that has made the brand a leader in its category. The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. That created a kind of blueprint that served as the foundation for me to take the reins and lead the company the way I felt was best. Tropical Smoothie Cafe Posts Record-Breaking Q2 Results So just one shy of 100. charles watson tropical smoothie net worth And so I think were right on pace. Find restaurant equipment and suppliers. We find that real fruits, veggies, and juices just taste better.". 26, 2021. Interested candidates should have business experience, along with a minimum net worth of $350,000 which includes $125,000 in liquid assets. We look forward to realizing Charles vision for the company.. Occhiogrosso: How do you feel about franchise advisory councils? And the other misconception, whether you think its uber healthy or not so healthy, is that you, the consumer, the guest have all the choice in the world. While we had always involved franchisees, I felt it needed to be formalized and more visible to our franchise system. 1117 Perimeter Center West, Suite W200 Management can grow a company without having to invest too much money, and . Watson: "I'm a huge advocate for franchise advisory councils, specifically when nearly 60% of all franchise agreements at Tropical Smoothie Cafe come from existing franchisees. The TFC works hand-in-hand with Tropical Smoothie on all facets of the business from operations, IT, marketing, construction, and beyond, and their genuine feedback continues to establish the open communication we strive for, helping us to enhance our business model on an ongoing basis. 5 Questions with Tropical Smoothie CEO Charles Watson As a restaurant executive, hospitality should be in your blood. Well, Tropical Smoothie Cafe, we've got 850 locations in 44 states. It is for information purposes only. My predecessor did a great job, so most of the hesitancy candidly was, "will this guy be as good, will we have the same amount of success?" In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's sustainable growth, the success of its franchisees, and the . Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes. Weve been in partnership with them for over 10 years now. Whats your favorite cuisine outside of Tropical Smoothie? Your results may differ. Outside of smoothies, whats the top-selling non-smoothie product? Every day is a day to celebrate at Tropical Smoothie Cafe, with all the success were having. And so thats one of my favorites. We decreased royalties and deployed hyper-local marketing strategies to drive business within a 1to 2-mile radius of cafes. And so I think thats only going to fuel our continued growth going forward. Smoothie King to Open More Than 100 Stores in 2023 February 3, 2023 Crisp & Green Inks Largest Multi-Unit Deal in Company History with 40 Units Sold February 2, 2023 Dine Brands International Expands with Dual-Brand Locations in the Middle East January 31, 2023 In support of National Nurses Appreciation Month in May, we have also pledged to donate $100,000 to the American Nurses Foundations COVID-19 Response Fund upon reaching our goal of giving away 1,000,000 smoothies. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Start a Tropical Smoothie Cafe Franchise in 2023 - Entrepreneur He was previously. When our franchisees are successful, the brand is successful. So I would say our Island Green Detox is not my go-to, but I understand that should be my go-to from a health perspective. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. charles watson tropical smoothie net worth. In July 2018, I was named interim CEO, and then permanent in December 2018.". . Provide product innovation and innovation in general. Charles Watson is Chief Executive Officer at Tropical Smoothie Cafe Corp. See Charles Watson's compensation, career history, education, & memberships. This strategic expansion has reinforced its industry-leading position and set the stage for 2023 and beyond. If you dont have a Tropical Smoothie Cafe near your home yet, just wait a bit. So we have a broad array of food products that are both healthier and theyre more boldly flavored. 5 Questions with Tropical Smoothie CEO Charles Watson. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Tell us a little about your background before joining Tropical Smoothie? This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Total investment for a new cafe opening ranges between $246,500 and $580,500. While we had always involved franchisees, I felt it needed to be formalized and more visible to our franchise system. See where were looking to grow to meet the incredible demand. His goal is to achieve $1 billion in sales and 1,500+ cafes by 2023. . With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. A Tropical Smoothie Caf is a better-for-you, fast-casual restaurant business offering freshly prepared food and smoothies served in a fun, friendly environment. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. We set company-wide strategic imperatives around these issues immediately.". Meet Our New CEO Charles Watson - Tropical Smoothie Cafe LLC Tropical Smoothie Cafe. At the end of the day, we are a restaurant company and how great our food and smoothies are determines [success]. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. In July 2018, I was named interim CEO, and then permanent in December 2018.". 1117 Perimeter Center West, Suite W200 webtv.net; 5+ 404-210-XXXX; 770-670-XXXX; 770-821-XXXX; 770-580-XXXX; 770-821-XXXX; 678949XXXX; Paul Marsden Chief Financial Officer . We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. As a brand, we strive for excellence in service and creating a culture of hospitality for our business no matter which location you visit, and this year we're prioritizing them even further by enhancing pillars of our hospitality-centric culture and the technology we use to create convenience for our guests in order to reinforce our position as the leader in our segment. So that was helpful! Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Watson will lead us through our next phase of strategic growth. So again, I mentioned earlier menu innovation. Over the next five years, our goals are to reach 1,500 cafes open across the U.S., with over 18% profitability for our franchisees on average volumes in excess of $1M, all with very high operational satisfaction for our guests. ATLANTA, Nov. 10, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, the fast-growing national franchise brand known for its better-for-you smoothies and food with a tropical . Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. What was the condition of the company before you were named CEO? I may have been the smallest employee there (I had to stand on a tub used for busing tables just to reach the sink) but I had the biggest ambition. See where were looking to grow to meet the incredible demand. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. Jan 2010 - Nov 20155 years 11 months. There are currently 913 franchised locations and 1 company-owned restaurant. Watson:"As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Occhiogrosso: What challenges, if any, did you face in getting "buy-in" from the existing franchise community once you became CEO? Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Total revenues were $58 million while expenses were only $41 million, indicating a healthy profit margin of around 30%. Communicate deeply. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Charles Watson, CEO Corporate Address . Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. Or the Hummus Veggie Wrap? Tropical Smoothie Cafe Store Managers make an average of $39,252 per year. So I was compelled to ask Mr. Watson his thoughts on the pandemic and the company's response. What is the mission and goal of the company over the next few years? Were in 44 states, and Tropical Smoothie Cafe does not currently have an international presence. Charles Watson of Tropical Smoothie Cafe: - medium.com TropicalSmoothie.com. By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. Occhiogrosso: How is taking the reins of an existing company different than being part of a startup or a founder? Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. What challenges, if any, did you face in getting "buy-in" from the existing franchise community once you became CEO? Without our franchisees, committees, and council, I simply could not do this job. How are we purpose-driven? And were rolling that out under our tagline of Inspire Better. However, I ended up a punter at Cornell. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. *$1,009,803 System Wide Average Net Revenues. The initial investment ranges from $246,500 to $580,500. The reality is the Left Coast, the West coast, Oregon, California, and Washington. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. A minimum net worth of $350,000, which includes $125,000 in liquid assets; Investment and Fee Structure: Start-up fees: A new Cafe investment is between $198,500 and $543,500. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Mr. Watson was appointed the CEO position of Tropical Smoothie Cafe in December 2018. 770-580-2333, Bold Women in the C-Suite: Cheryl Fletcher, Connect with People Who Have More Experience: Interview with Charles Watson, CEO of Tropical Smoothie Cafe, Tropical Smoothie Cafe Celebrates Spring With The Return Of Superfruit Smoothies. And it has also driven franchise development and growth, so more units coming out. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. Chief Executive Officer @ Tropical Smoothie Cafe; . And that really got us down this road of: What is our purpose? CEO Charles Watson, . Our consumers really like our food. Complete the form or call. So I think theres a misconception with some brands that, for example a Slurpee, its not at all a Slurpee, its absolutely whole real fruit, ice, water, very basic items. Thats why food and smoothie innovation is so important, its to keep things fresh and to make sure that our guests are getting exciting things to be able to see and try. "Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. . Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. The first thing is to be a business partner. Resolved: Release in which this issue/RFE has been resolved. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Tropical Smoothie Franchise For Sale - SmoothieProClub.com For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. It was not possible for me to get involved in every project so I had to learn to let go and delegate. CLOSE. No Place Like Home: Home Service Franchises Enjoy Continued Growth During Times Of Financial Difficulty, Little Caesars Pizza Franchise Set To Relaunch In The UK, The Importance Of Having A Franchise Exit Strategy. cincinnati fence company llc SERVICE. To what factors do you attribute the growth of the chain in recent years, and to its staying power? Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. Our annual tactics are focused around delivering those results.". "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. Our company sells about 200 franchises, opens over 120 cafes a year, and has more than 500 locations in the pipeline. He was previously Tropical Smoothie Cafe's Chief Development Officer since 2016, after serving as VP of Franchise Development since 2010. ", Charles Watson was named CEO in December 2018. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. Its a fantastic organization that weve enjoyed immensely being part of. Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. This information appears in Item 19 of our Franchise Disclosure Document. Occhiogrosso:What was your plan for the first 90 days? Occhiogrosso: What are some of the additional support initiatives you put in place for your franchise community during the pandemic? The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. Well, I think the one thing is that smoothies are anytime, theyre not just a breakfast day part. Mark serves on the board of the Institute of Certified Franchise Executives. Tropical Smoothie Cafe Opens 35 New Locations in Third Quarter 770-580-2333 Were now seeing a big acceleration in the business in 2021, much of that is attributable to our franchisees, really working hard to stand up digital channels. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC Charles Watson, Tropical Smoothie Cafe Corp: Profile and Biography I may have been, in fact, the person responsible for awarding them a franchise! And now is the right time to buy." . We strive to continue to harness these relationships in this way and feel that this approach will continue to fuel our success. Watson:"I wanted to further instill a franchisee-first mentality. Watson has worked for the brand for more than 10 years and has been its chief development officer since 2015. What are some of your interests outside of work? Charles Watson is currently an Atlanta-based correspondent for Fox News Mediacovering the southeastern portion of the United States. . NET WORTH * LIQUID CAPITAL/CASH . Its getting involved in the local community. Tropical Smoothie Cafe Franchise History and Leadership Team But the Mango Berry Cosmo has overtaken it. I was lucky enough to work with the founders of the business (and still do as they are board members) as well as work under our first CEO, who did an amazing job. Charles Watson was named CEO in December 2018. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. Franchising offers multiple benefits to a business as a whole. How do you see the company moving forward? Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. Call now and speak to a franchise development leader. "Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. Theyre not just a snack day part, etc. We want to be an escape for our consumers in this hectic world we live, and an incredible business model for our franchise partners It's an exciting time to be a fast-casual concept within this segment, specifically as the market size of the juice and smoothie bars industry is expected to increase by 2.3% in 2020, reaching nearly $3 billion in revenue across the globe. Knowing that those essential workers are not only in the healthcare fields, weve also extended our giving to grocery store, warehouse and post office employees. The offerings have evolved over the years to include a menu of breakfast and lunch items beyond smoothies. If you dont have a good product, it doesnt matter. Atlanta, GA 30338 Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Charles Watson, CEO, Tropical Smoothie Cafe in December 2018. Vice President Franchise Development. CEO Charles Watson, who took the reins in 2019, said Tropical Smoothie's goal was to eclipse 1,000 restaurants by 2021 and 1,500 locations with AUVs of $1 million in the next five years. "I'm a huge advocate for franchise advisory councils, specifically when nearly 60% of all franchise agreements at Tropical Smoothie Cafe come from existing franchisees. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. And those are the most important things that I do.. Did you foresee the level of growth the chain has experienced of late? A presentation for a board is focused on very different things than a franchisee roadshow. By Jonathan Maze on Jan. 24, 2019. What is something you wish more people knew about the chain and its products? There is no assurance that you will do as well. Your results may differ. The offering is by prospectus only. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. Charles Watson, the CEO of Tropical Smoothie Care, was thrilled with his companys performance so far this year, which is what youd expect from a chain whose. Tropical Smoothie Cafe drives strong development - Nation's Restaurant News Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". . In a highly competitive segment, we're one of the fastest-growing quick-casual brands, opening 124 new locations in 2019 alone and singing 213 development agreements to open hundreds of businesses over the next few years.". Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. So in cities where you see a lot of brand-awareness and a lot of units, we will have moved into the core center-city demographics, but we typically work outside in. It posted its ninth consecutive year of positive same-store sales, with 2020 same-stores up 7.5%. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Be sure that you have a minimum net worth of $350,000 and $125,000 in liquid assets. Ivebeen with Tropical Smoothie since 2010 and was [first] our vice president of franchise development, he told Mashed. For more information about owning a Tropical Smoothie Cafe franchise, complete our form! NET WORTH * LIQUID CAPITAL/CASH AVAILABLE FOR INVESTMENT * *All fields required. In this role, he is responsible for the brand's strategic vision and overall franchise performance. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. If its not run-of-the-mill bland food, we want to bring a little bit of a culinary experience to quick casual, and still provide convenience, and value, and all those kinds of things. 770-580-2333 A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. Watch the complete interview here or start your journey in becoming a Tropical Smoothie Cafe Franchise Owner by completing our form. Such filing does not constitute approval by the Department of Law. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. The success of our brand is about the talent and drive of our talented executives and Support Center team. If you don't have a Tropical Smoothie Cafe near your home yet, just wait a bit. I am forever grateful to our franchisees, support center team and our Board of Directors for their confidence in me as the leader who can guide Tropical Smoothie Cafe into a new era..